Lets Talk Wholesale!

You want to buy wholesale and you want wholesale products cheap. The cheaper the better right? WRONG!

Pricing is a big factor that can help you weed out scammers from real wholesalers. As the old saying goes, if it seems too good to be true, it probably is. A person that recently emailed me told me about an experience they had last month. They had been dealing in wholesale apparel for many years and had worked with a variety of wholesale distributors. So they saw a good deal for shoes made by an Italian brand and jumped on it. Instead of ordering a sample, they ordered 800 pairs since they had dealt with the supplier many times before and never had an issue. The wholesale supplier ONLY accepted bank wire (no way of getting your money back) and the buyer thought it was not an issue.

Well low and behold the shoes arrived and were utter junk. Supposedly made by a brand in the league of Armani and at a price of $35USD/pop landed. Well now the buyer has 800 pieces of junk which are literally worth nothing because they are 100% FAKE.

I have said it before and I will say it again. Please be very careful when dealing with wholesalers and when you buy wholesale products. Order a sample of 10 pieces before you order 800 of them because you can live with a loss of $350. Oh and of course the wholesaler continues to insist they are real.

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One of the best ways you can do to expand your business is to go online. You will be exposed to a whole new bunch of online customers. But along with anything, there are some drawbacks, and the most evident one would be credit card fraud.

A great amount of payments you receive are likely to be made by credit card, and there isn’t really an easy way of verifying someone’s legitimacy. If you are payed with a stolen credit card, the victim will eventually find out about it, and you may end up losing the goods sold AND the money you were originally paid.

The first step would be to verify the billing address and mailing address before processing an order. This ensures the goods are being shipped to the right person. If they don’t match, you should look into the order and the size will help to point out if its fraud. Some online merchants won’t even ship if the billing and mailing addresses are the exact same.

If you receive large transactions which are costly you should contact the customer prior to finalizing the order. This will ensure that the transaction is legitimate and that neither you nor the customer will be affected by credit card fraud. Also, usually people don’t ship overnight unless it is urgent, so if you receive a big order, and it is being shipped overnight, that should be a big red flag.

Some countries are generally known for fraud, such as Nigeria, and should be avoided at all costs. By taking these precautions you will save yourself from being scammed by credit card fraud as well as the actual victim.

Thanks for reading and keeping up with us. Don’t forget to share us with your family and friends! If you have any questions, comments, or would like to suggest a topic for a future post, please fill out the form on our Get In Touch With Us page.

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Email marketing is a very effective and cheap way of marketing your wholesale business. This is a great and easy way to promote new products, a sale, or maybe a special offer. Marketing through emails has been around for a while and there are lots of online businesses which use this method. It is quite an effective way of marketing and promoting. All that needs to be done is an email needs to be sent to all the customers you have which tells them about whatever it is you would like to market.

There are a few ways to obtain a list of email addresses which you can email your promotions and offers to. The first, which isn’t really that great, would be to purchase a list of email addresses from another company. This is not the recommended method though because the recipients are likely to receive the emails in their junk or spam folders. You would not want potential customers to think your company is associated with spam or spamming. This could lead to the recipients blocking your email address and not receiving any more offers from you. These days this method is not likely to be used as most companies do not sell their clients’ information.

The best way to get a group of email addresses to email would simply be to create your own list. On your website when people purchase an item or become a member include a section in the form which allows them to provide their email address and a box to mark if they would like to subscribe to the mailing list. You can also create a spot somewhere on the homepage allowing them to enter their email address to be put onto the mailing list. You can let your customers know that if they sign up they will receive exclusive offers and know about sales before anyone else. Every time you are going to send an email blast, prior to sending it update your mailing list with any new email addresses from people who joined after your last blast. This way your list will continue to grow with minimal work.

Using the last method mentioned, it is the best way to create a solid mailing list. You can rest assured that your emails will not end up in the recipients’ junk or spam folder. Them joining means they would enjoy hearing from you, so you should stay consistent with email blasts. If you would like to take it a step further, you can do newsletters, perhaps every month or every two weeks, which ever suits you and your business better. Don’t forget to share us with your family and friends! If you have any questions, concerns, or you would like to suggest a topic for a future post, please fill out the form on our Get In Touch With Us page.

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